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THE REBEL, DARED AND UNIQUE STYLE ARRIVES TO YOUR CLOSET

IF IT DOES NOT MAKE YOU DREAM, IT IS NOT WORTH IT.


Fashion is not about brands or logos, it's about what clothes make you feel. Because it is not about accumulating clothes on a chair in your room, it is about being different, looking at yourself in the mirror and seeing the woman you want to be reflected in and being clear about where you are going: always forward.

After 9 years in the world of fashion, if something is clear to us is that our clothes have to reflect your personality, make you feel free, take out your wildest and most rebellious side, because you are here to break the rules, not for follow them.

#MuyLulú

LIFE IS TOO SHORT TO WEAR BORED OUTFITs.

Armario Lulú - Mónica Cruz

A HISTORY OF HONESTY
AND RESPONSIBILITY.

Each garment in our collection tells a story and each detail hides a secret to discover. Our success relies on designing each piece with a thourough work and special care, and on our artisanal production 100% made in Spain.

Our collections offer unique and original designs, characterized by unusual combination of high quality fabrics and textures that will make you fall apart. With a strong lady style, we combine a casual line of products for every day use with other garments where elegance and fantasies are combined to wear them for special occasions.

Armario Lulú is committed to a responsible, honest, and transparent industry and demonstrates at all times respect for people and natural resources. #MadeinSpain

#MADEINSPAIN
IS THE NEW BLACK

Soraya Pla

INSIDE
ARMARIO LULU


Soraya Pla is the soul of Armario Lulú. After years designing for other well-known companies, she decides to invest herself in a very personal initiative in which she can express her vision about fashion. This is how Armario Lulú was born: as a creative need rather than as a company.


Recently, the Da Costa brothers have joined the team, Cedric contributing with his entrepreneurial and business experience, and Laury with her corporate and international vision.


The committed and professional team behind the brand ensures that the entire process from designing to marketing is unique, and above all, honest and consistent with its philosophy. #InsideArmarioLulu>

WO-
MEN
MANI-
FES-
T0

#MUYLULU

  1. 1CLOTHES AREN'T GOING TO CHANGE THE WORLD. WOMEN WHO WEAR THEM WILL.
  2. 2WE FOLLOW THE TRENDS BEING FAITHFUL TO OUR STYLE.
  3. 3HAPPINESS IS OUR BEST MAKEUP, AND WE KNOW WHERE TO FIND IT.
  4. 4WE RATHER RULE THE WORLD THAN WORRY.
  5. 5WE WAKE UP EVERY DAY WITH ONE PURPOSE: TO MAKE EACH DAY UNIQUE.
  6. 6CARPE DIEM: BUY IT NOW OR REGRET IT AFTER.
  7. 7WE DON’T HAVE A MINUTE TO WASTE: STYLE DOES NOT TAKE TIME OFF.
  8. 8AND ALWAYS, ALWAYS, ALWAYS ENJOY LIFE.


DISTRIBUTION


Our management model based on innovation and flexibility, coupled with a specific view on fashion- creativity, quality designand a fast response to market demands, has allowed us to expand at a national and international level. Achieving more tan 140 points of sales.

A story
that dresses thousands of women


It was born as El Armario de Lulú. Now it is ARMARIO LULÚ. What started as a fashion blog has now become a well-known national brand entering international markets and dressing thousands of women.

  • 2011

    Its presence at a jewelers fair stroke attention. The market requested more. That is when Armario Lulú started designing clothes.

  • 2012

    Armario Lulú launches its first collection: The Fall/Winter collection. A new area was just about to happen.

  • 2014

    The first store opened its doors in Valencia. The spirit of the brand had finally a place to stay.

  • 2015

    Lulú starts to cross borders. Only with 4 years old, she spoke different languages and was ready to explore outside its home country.

  • 2017

    The International footprint became a reality.